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Time was, keeping opt-out rates low on email and text messaging campaigns was important because you didn’t want people unsubscribing from receiving your communications. But, as technology is getting more sophisticated, high opt-out rates are a red flag to email and cell phone carriers and an indicator that maybe all of your communications should be blocked. That makes low opt-out rates even more important.

In this webinar, sponsored by Concepts2Code, a panel of experts will discuss best practices to help keep your opt-out rates low and to make sure you are communicating with the right message to the right consumers.

PANELISTS: