May, 2024
07may1:00 pm2:00 pmHow to Reduce Confounding Variables and Bias to Optimize Testing Integrity
Event Details
REGISTER HERE Conducting a test usually means controlling for everything except one variable — say, the color of paper used for a Model Validation Notice. But when you're conducting your
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Event Details
Conducting a test usually means controlling for everything except one variable — say, the color of paper used for a Model Validation Notice. But when you’re conducting your test, you have to be aware of confounding variables, which can distort test results. A distorted test result is likely to lead to either missed opportunities or costly mistakes for even the most savvy contact center.
In this webinar, sponsored by TEC Services Group, a panel of experts will share real-life examples and expert insights into common A/B testing and performance reporting pitfalls. Discover how to identify and overcome these challenges in your omni-channel contact, collection, and recovery strategies.
PANELISTS:
Time
(Tuesday) 1:00 pm - 2:00 pm EDT